Codes of reality!
What is language!
The force in the words
This may be understood more when I say that each different word of You, He etc. have powerful pulling and pushing power. For example, when a master uses the word Nee about a person who he perceives as his servant, there is a powerful pulling force that brings the perceived servant near, yet, below him, in a particular position in space.
People, living in a feudal language social system, are prone much to be thrown into different spatial positions as and when another person comes in to the scene and uses a different word of address or referring. In many ways, it can cause terrific mental trauma and also create a state of continuous belligerence. Moreover, this can create a feeling of antipathy to newcomers to a particular social scene.